MYER Fashion on the Fields 2014 with JPC

The mood was high and heels were clicking happily at the MYER Fashion on the Fields Designer Competition on the 4th of November at the Melbourne Cup. Bright colours painted the grounds as models, designers and fashionistas enjoyed the company of their friends and family for a fun day on the fields.

Judith Penak Couture entered in the Professional Designers Competition with this stunning classic style outfit.

This outfit was made possible with our fantastic team which consisted of World Super Model's Fashion Stylist, Lynette Pater, Milliner Jo-Anne Rolfe of Vintage Designs, gorgeous model Letitia Sindt and of course, Judith Penak Couture. The stunning outfit turned the heads of many and caught the attention of photographers everywhere. 

Judith Penak Couture also created the head stopping pink textured outfit that was worn by the beautiful Lynette Pater as well as her own purple frilly outfit. 

Melbourne Cup Day!

It was an honour for Judith Penak Couture to be invited to the Myer Fashion on the Field Professional Designers Award for the 5th year in a row. It was an absolute privilege to be involved along with the 50 other entrees. Each design had its own unique taste and character.

This green and orange race wear design was our entry and we received many compliments and lots of praise from the public for its unique, eye catching design. 

The Melbourne Cup is an event that stops the nation and we were so lucky to have such perfect weather.

With over 100,000 people attending this event, it made it a truly incredible experience. 

I’d like to thank Vanne Pham from Babydolls Makeup, Hair dresser & stylists Peter Gioutsos, Andrea Augusta Jewellery Designer, our beautiful model Yanna Portnoy, Lynette Patter Fashion Stylist, Miliner Margarette Addis, Zerin Jai Osman from Lemon Jelly Photography and Jo-Anne Rofle from Vinatge Design.

Congratulations to Oscar Calvo, winner of the Myer Fashion on the Fields Designer Awards, as well as horse trainer Gai Waterhouse for winning her first Melbourne Cup.

Melbourne Cup - Fashion on the Field

Since 2007, Judith Penak Couture (formally know as Black Rose) has been involved in the Melbourne Cup's Fashion on the Field event. 

The Melbourne Cup is Australia's major thoroughbred horse race
Marketed as "the race that stops a nation", the Melbourne Cup was first held in 1861 and is one of the richest turf races in the world.
Fashions On The Field' is a major focus of the day, with substantial prizes awarded for the best-dressed man and woman. The requirement for elegant hats, and more recently the alternative of a fascinator, almost single-handedly keeps Melbourne's milliners in business.

Raceday fashion has occasionally drawn almost as much attention as the race itself.  Flowers, especially roses are an important component of the week's racing at Flemington. The racecourse has around 12,000 roses within its large expanse.
The Victoria Racing Club’s (VRC) Fashions on the Field competition was instigated in 1962 and forms part of the Club's ‘Fashions, Flowers and Favourites’ promotion to ‘woo more women to the races’.

Fashions on the Field has quickly captured the imagination of the public. It is covered extensively in the press and has grown rapidly in popularity.

Little did the VRC organising committee realise at the time that its new marketing initiative would change the nature of racing forever.

~Written by Lynette Pater, Fashion Stylist